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The app is available in 15 languages helping to drive expansion outside of China.It’s also interesting to note that there are 500 million mobile Internet users in China according to CNNIC and 600 million registered accounts. If you have a QQ account you can contact these friends via We Chat.More specifically clients want to know how We Chat (wei xin 微信 in Chinese) can be used for marketing. I want to give you a simple explanation of this very popular Chinese instant messaging (IM) app.I’ll look at some of the numbers behind We Chat, what it is primarily used for, the diverse ways it can be used and I’ll also look at its marketing potential.In fact the latest figures released by Tencent show that in Q4 2013 We Chat had 355 million active monthly users reflecting the expansion of users outside of China.
We Chat as a social platform So what is We Chat used for? For example if a phone contact joins We Chat you’ll receive a message asking if you want to connect.
We Chat users can also hail taxis and order food in-app.
We Chat’s latest move is in line with Tencent’s ambition to expand into new businesses and challenge the dominance of major smartphone app distributors like the Apple App Store, according to Yan Zhanmeng, director of technology research firm Counterpoint Research.
We Chat’s new feature may help shorten this timeframe to between one and three months with HTML5,” said Zeng, who is currently recruiting two front-end engineers to help develop apps in We Chat.
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Zeng Zhao, who founded educational gaming startup Pujiang Tech six months ago, said that We Chat’s Little Program could cut down the time it takes for his company to develop an app.